Sunday, September 24, 2017 | Today's Vending Industry News
Consumers Smile To Pay At Yum China Holdings' New Restaurant

Posted On: 9/5/2017

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HANGZHOU, China -- Yum China Holdings Inc., parent company of KFC, Pizza Hut and Taco Bell, is introducing a new restaurant concept here that caters to China's urban professionals, a population segment experiencing rapid growth.

A key feature at the new KPRO by KFC fast-food joint is the integration of Alipay's new "Smile to Pay" facial-recognition payment solution, which enables customers to pay without the need to reach for their wallets or phones. 

The payment technology uses a multi-step authentication process, including a facial scan and mobile phone number, to verify the identity of customers and facilitate payment. The integration of Smile to Pay in the new KPRO restaurant is the first commercial application of Alipay's facial-recognition payment technology globally.

Additionally, with no manual ordering counter, customers skip the line by ordering at digital kiosks or using their mobile phones to scan QR codes and order at their tables. KPRO staff then serves the freshly prepared food directly to the tables.

"We are excited to launch KPRO -- an exciting and fresh new concept for young, tech savvy consumers who are keen to embrace new tastes and innovations," said Yum China president and chief executive Joey Wat. 

Yum China Holdings Inc. is a Fortune 500 fast-food restaurant company, with joint headquarters in Plano, TX and Shanghai. 

Alipay, or Zhifubao in Chinese, is a third-party mobile and online payment platform established in China in 2004 by Alibaba Group and its founder Jack Ma. Alipay overtook PayPal as the world's largest mobile payment platform in 2013.