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Issue Date: Vol. 53, No. 12, December 2013, Posted On: 12/9/2013

SelfPay App Lets Shoppers Skip The Line

Emily Jed
TAGS: vending, Digital Retail Apps, Lux Beauty Boutique, Wendy MacKinnon Keith, Vend, cloud-based POS provider, Beanstream, mobile payments, automated retailing

EDMONTON, AB, Canada -- A Canadian company called Digital Retail Apps is introducing another groundbreaking mobile app at Lux Beauty Boutique here. SelfPay enables shoppers at participating retailers to user their own devices to scan products in store, view pricing and information, and pay for their purchases. With the mobile app, shoppers skip the checkout line and leave with their items in hand as soon as payment is completed. Retailers can use the purchase-verification method to ensure that all items leaving the store have been paid for.

"With SelfPay, shoppers can simply scan, pay and go," said Wendy MacKinnon Keith, chief executive and founder of Digital Retail Apps. "It's an exciting advance in mobile payments for both consumers and retailers. SelfPay allows independent retailers to outsmart big box stores by offering a seamless combination of both shopping and paying."

Retail Apps worked closely with Vend, a cloud-based POS provider, to ensure that Lux beauty boutique has a single product database to maintain, and that shoppers do not see prices from competing retailers while in-store.

Vend's software enables retailers to process sales, track inventory, integrate e-commerce and manage customers and loyalty programs. It works on any device or platform, including iPads, and can run on POS hardware.

Beanstream, Digital Retail Apps' payment partner, was instrumental in the implementation, enabling Lux to remain with its existing payment processor and SelfPay to perform consumer-led wireless payments. Consumer purchases made via the SelfPay are directed through the Beanstream gateway and are settled to Lux's existing merchant payment account. Consumers only need to load their payment credentials once, and they can be used repeatedly at participating retailers.

SelfPay can be downloaded today from the Apple App Store. It can be used on iPhone 4 and 5 devices running iOS7. An Android version will be released in early 2014.

SelfPay's second retailer, Toronto-based Gotstyle, will be featured in the application beginning in January.

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