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Issue Date: Vol. 54, No. 4, April 2014, Posted On: 3/13/2014

Green Mountain Changes Name To Emphasize Keurig Brand

Emily Jed
TAGS: Keurig Green Mountain, KGM logo, single-cup coffee, GMCR Canada Holding Inc., Green Mountain Coffee Roasters Inc., GMCR, Keurig name change, Green Mountain Coffee name change, GMCR shareholders

Keurig Green Mountain, Logo WATERBURY, VT -- Green Mountain Coffee Roasters Inc. is now Keurig Green Mountain Inc., but retains its ticker symbol "GMCR" on the Nasdaq. Shareholders approved the new name at the company's annual shareholders meeting in early March.

The Waterbury, VT, roaster and owner of Keurig single-cup brewers unveiled a new logo that combines elements of its former corporate and Keurig brand identities. It also launched a rebranded website at keuriggreenmountain.com.

Additionally, Green Mountain's Canadian subsidiary, formerly GMCR Canada Holding Inc., is now Keurig Canada Inc.

"Our new name better reflects who we are as a company today and captures our aspirations for the future," said Brian Kelley, Keurig Green Mountain's president and chief executive. "The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage."

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