QUICK LINKS: Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 53, No. 10, October 2013, Posted On: 9/23/2013


Drake's Cakes Return This Week


Emily Jed
Emily@vendingtimes.net
TAGS: vending snacks, cakes, McKee Foods Corp., Drake's cakes brand, Drake's return, Little Debbie snack cakes, Devil Dogs, Coffee Cakes, Ring Dings, Yodels, Hostess

Drake's Cakes COLLEGEDALE, TN -- McKee Foods Corp. is bringing the 125-year-old Drake's cakes brand to back to store shelves on Monday, Sept. 23. The maker of Little Debbie snack cakes said it will initially launch Drake's most popular varieties -- Devil Dogs, Coffee Cakes, Ring Dings and Yodels -- in retail outlets in the Northeast. McKee purchased Drake's brands for $27.5 million this spring. Hostess Brands, which previously made Drake's snacks, along with other iconic snacks like Twinkies and Ho Hos, shut down its bakeries in late 2012 after filing for bankruptcy.

Starting Sept. 25, a product locator will be available at drakescake.com. Until then, Drake's fans can go to Facebook.com/Drakes for the latest in-store sightings of Drake’s, and to add their own.

"The launch of these top four varieties is just the beginning for Drake's," said Chris McKee, executive vice-president, marketing and sales. "Our first mission is to get the most popular and familiar tastes back into the pantries and lunch boxes of Drake's loyal fans."

The formulation and packaging remain the same with the addition of the McKee logo. McKee also has maintained Drake's kosher certification from the Orthodox Union, indicated by the circle U symbol on cartons.

The purchase of the Drake's line is the biggest acquisition in the 79-year history of McKee Foods and should strengthen the Collegedale, TN, bakery's Northeast presence.


Topic: Vending Features

Articles:
  • Stealthy Nike Vending Hits Streets Of New York
  • PepsiCo Profit Dips In Q2; Strong Snack Sales, Cost Cuts Boost Forecast
  • Mars To Raise Chocolate Prices 7%
  • AVT Inks Exclusive Pact With Gulf For Marley Coffee Machines
  • Coca-Cola's 2Q Earnings, Revenue Fall Amid Weak Diet Coke Sales

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570