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Issue Date: Vol. 54, No. 1, January 2014, Posted On: 12/31/2013

Back To Nature Acquires SnackWell's From Mondelez

Emily Jed
TAGS: Back to Nature Foods, Snack Well's, SnackWell's cookies, Mondelez Global LLC

GREENWICH, CT -- Back to Nature Foods Co. LLC has acquired the SnackWell's cookies and snacks business from Mondelez Global LLC. Terms were not disclosed.

SnackWell's, introduced by Nabisco in 1992, are reduced-fat and fat-free cookies and crackers. The line includes sandwich cookies, snack cakes, fudge and yogurt pretzels and popcorn in portion-control sizes.

Equity investor Brynwood Partners and Mondelez Global LLC formed the Back to Nature joint venture in 2012, with Brynwood acquiring operating control while Mondelez retained a minority position in the new company.

Back to Nature, founded in 1960 in Pasadena, CA, was one of the original natural food brands in the United States. It offers a wide range of products including, crackers and cookies, nuts and trail mixes, granola and juices.

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