TAGS: Back to Nature Foods, Snack Well's, SnackWell's cookies, Mondelez Global LLC
GREENWICH, CT -- Back to Nature Foods Co. LLC has acquired the SnackWell's cookies and snacks business from Mondelez Global LLC. Terms were not disclosed.
SnackWell's, introduced by Nabisco in 1992, are reduced-fat and fat-free cookies and crackers. The line includes sandwich cookies, snack cakes, fudge and yogurt pretzels and popcorn in portion-control sizes.
Equity investor Brynwood Partners and Mondelez Global LLC formed the Back to Nature joint venture in 2012, with Brynwood acquiring operating control while Mondelez retained a minority position in the new company.
Back to Nature, founded in 1960 in Pasadena, CA, was one of the original natural food brands in the United States. It offers a wide range of products including, crackers and cookies, nuts and trail mixes, granola and juices.