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Issue Date: Vol. 52, No. 5, May 2012, Posted On: 5/1/2012

Stratacache Debuts Translucent Digital Vending Machine Signage

Emily Jed
vending, vending machine, vending machine signage, Stratacache, PrimaSee Vending, translucent digital display, vending machine video display, Chris Riegel, vending machine messaging, vending promotion

PrimaSee Vending

DAYTON, OH -- New from Stratacache is PrimaSee Vending, a translucent digital display that showcases high-definition video advertisements embedded within the glass panel of a vending machine. See-through promotional videos can correspond to products in the machine displayed behind the glass front.

PrimaSee showcases multiple translucent messages and updates them instantaneously to maximize brand awareness, influence purchase decisions and provide an interactive experience for consumers. It has an embedded media player, allowing for seamless content updates based on current products and promotions.

"This technology provides full-motion, high-impact video to assist consumers with purchase decisions, all while allowing them to view the product on the shelves behind the message," said Chris Riegel, chief executive of Dayton, OH-based Stratacache.

The software powering PrimaSee is Stratacache's ActiVia for Media, a suite of Web-accessible tools that enables users to create, schedule, manage and monitor marketing messages. Users can deliver real-time messages and target specific locations and groups based on customer demographics and promotional campaigns.

Stratacache provides scalable digital signage, IP video, content distribution and enterprise video acceleration solutions for the retail, finance, restaurant, hospitality, manufacturing, media and government sectors.

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