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Issue Date: Vol. 52, No. 8, August 2012, Posted On: 8/10/2012


Sega's Amusement Sales And Profits Rise In First Quarter


Marcus Webb
TAGS: Sega Corp., Sega financial report, amusement business, video game business, coin-op video games, entertainment centers, arcade games, pachinko,Sega Sammy Holdings

TOKYO -- Sega Corp. reported that sales of coin-op videogames and novelties rose nearly 8% in Japan and 15.4% in other markets during the first quarter of fiscal 2013, ended March 31, compared with the same fiscal quarter a year ago. Revenue sharing helped boost profitability, the company said.

However, revenue from arcade operations during the first quarter posted a net drop of 8.3% compared with last year. Arcade profits were also down. One bright spot was that same-store sales in arcades ticked up slightly compared with the previous quarter. Sega operates 240 facilities.

Sega's home videogame sales were down in the U.S. and Europe in the first quarter. But sales of online and mobile game content were up, as were pachinko sales and profits.

Sega Sammy Holdings, Sega Corp.'s parent, said overall revenues for its first quarter were $894.2 million, up 7.1% from the previous year's first quarter. After recording overall losses of $28 million during the first quarter of fiscal 2012, Sega said first-quarter 2013 profits rose to $32.5 million.

Sega said the recent streamlining of its worldwide organization contributed to a more solid financial performance. | SEE STORY


Topic: Music and Games Features

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