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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 7/10/2013

New Ruffles Snack Captures French Fries Appeal

Emily Jed
TAGS: vending machine snacks, PepsiCo, Frito-Lay, Ruffles-brand French fry-shaped snacks, Ruffles Crispy Fries Potato Strips

Frito-Lay vending snacks, Ruffles Crispy Fries Potato Strips PLANO, TX -- PepsiCo's Frito-Lay division is rolling out Ruffles-brand French fry-shaped snacks, sliced from real potatoes.

Formulated to look and taste like the real thing, Ruffles Crispy Fries Potato Strips can even be microwaved to enhance their straight-from-the-diner flavor.

The new snack is offered in two varieties -- original and cheese-flavored. A 1-oz. bag has a suggested retail price of $1.09.

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