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Issue Date: Vol. 54, No. 7, July 2014, Posted On: 7/11/2014

Beer Vending Machine Debuts At Minnesota's Target Stadium

Emily Jed
TAGS: beer vending machine, vending, Minnesota Twin's Target Field, Major League Baseball stadium beer sales, DraftServ machine, concessionaire, Delaware North and Anheuser-Busch

MINNEAPOLIS -- The Minnesota Twin's Target Field is the first Major League Baseball stadium that lets fans purchase their beer through a vending machine.

The DraftServ machine, a partnership between concessionaire Delaware North and Anheuser-Busch, dispenses four types of beer. Customers are charged by the ounce.

Patrons must first visit a manned register and show their ID in order to purchase a $10, $20, or $50 prepaid debit card. They can then scan the card at the machine and choose drinks ranging in price from 38¢ per fl.oz. for Bud Light to 40¢ per fl.oz. for a pale ale.

Patrons can only use their cards to pour up to 48 ounces every 15 minutes. An employee is stationed at the machine to check IDs and intervene if a person appears to be intoxicated.

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