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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 6/14/2013


Core Cashless Introduces Paydia Mobile App For FECs And Parks


Hank Schlesinger
swag@earthlink.net
TAGS:

Core Cashless, amusement machine software LENEXA, KS -- Core Cashless has released its Paydia Mobile Payment application. Designed for use by consumers, Paydia permits users to use their smartphones to store game credits as well as redemption "tickets" won at their local FECs.

The app, which can be downloaded either by scanning a QR code at the location or online from an app store, walks users through creating an account requiring their email addresses and password creation. Once the customer is registered, the app becomes a "mobile wallet" and digital credential. Dollar amounts are stored under the "Account" tab, and redemption points are found under "All Tickets."

The app permits players to store multiple ticket and coupon types, such as admission passes, loyalty rewards and other discounts. Customers also can transfer points to a physical credential, like an admission wristband, for activation through the app by the customer. This allows FEC patrons to leave their phones behind while enjoying the convenience of their accounts.

Adding dollar credit to an account is accomplished through an onsite kiosk. Core Cashless is planning an update that will allow users to transfer funds online from their credit card and PayPal accounts, reducing the need for kiosks. Customers can also transfer dollars or redemption points from one smartphone account to another, simply by scanning an onscreen QR Code.

The system functions not only as a mobile wallet, but also as a direct promotional link to customers. Core Cashless believes that this link might prove as valuable to location management as it is convenient for consumers.

"The added value for locations is this technology offers a clear sense of what your customers are doing," said Core Cashless director of product marketing Patrick Frickleton. "You can use the data to put out promotions and to change pricing. You can see who is coming into your site: who exactly the person is, and how much they spend on food and games."

Operators can use that detailed consumer data to design promotions targeted specifically to the client base, Frickleton explained. "It opens a whole world of marketing opportunities," he said. "It provides a picture of how many times they are coming back and how much they're spending."

While the new system will be able to interface with the barcode-based Core Cashless payment systems and kiosks now on location, the company is looking to grow the Paydia system quickly through aggressive upgrading. Updates released approximately every three weeks will enhance the basic system, which is a highly flexible platform designed to accommodate steady increases in functionality.

"In adopting this technology, we've also adopted a new development strategy," said Frickleton. "This development operates at a sprint, so that every three weeks we spring toward new functions and features. We're using technology, not fighting it."

The timing of the app's release could not be better, Core Cashless believes. According to a study by market intelligence provider ABI Research (Oyster Bay, NY), the smartphone market is poised to expand dramatically as low-cost units from leading manufacturers are introduced. With the rumored low-cost Apple iPhone expected to debut later this year, other companies are lining up to take on the tech giant. Growth, projected as rising into double digits, will put the devices into the hands of an increasing number of the FEC and amusement park industry's prime consumers. If these predictions pan out, Core Cashless stands to move into the coin-op vanguard as more patrons seek out apps to integrate the devices into their lives by augmenting convenience and adding fun.

Information may be had by calling Core Cashless at (913) 529-8200 or visiting corecashless.com/.


Topic: Music and Games Features

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