Source: National Automatic Merchandising Association | Released Aug. 15, 2013
CHICAGO – Aug. 15 -- The National Automatic Merchandising Association announced today it will invite members to submit a photo with the association's Joe on the Job logo to participate in a social media contest during National Coffee Service Month this September. The contest, officially taking place Sept. 1-30, offers a grand prize winner a complementary pass (a $269 value) to NAMA's Coffee, Tea & Water show this November in Nashville, TN.
Specifically, members are invited to submit fun photos of people with NAMA's Joe on the Job and can enter the contest as follows:
1. Take a photo with NAMA's Joe on the Job logo
2. Post the photo to NAMA's Facebook page
One participant, chosen at random, will receive a free pass to the CTW show.
"National Coffee Service Month (NCSM) is monthlong celebration and we encourage members to execute smart, simple marketing and promotional efforts tailored specifically to their customers and business needs. We encourage members to take a look at the NCSM tool kit for ideas," said Dean Gilland, NAMA vice president, Sales and CTW.
PHOTO: NAMA employees posing with the Joe on the Job logo
NAMA operators will be emailed contest instructions later this August. All active NAMA operators will be invited to participate and can learn more about the CTW show on its website.
"We look forward to reviewing the photos our members submit as part of our Joe photo contest," said Roni Moore, NAMA's vice president of marketing and communications. "Quite simply, we're working to increase our members' engagement with social media and this is a fun way to accomplish that. With the added benefits of promoting Joe on the Job, National Coffee Service Month and the CTW show, we view this as a win-win."
"Stay tuned: to further increase visibility, in the days ahead we plan to announce a similar contest targeted to general consumers," she continued.
Founded in 1936, NAMA is the association representing the $42 billion U.S. vending and refreshment service industry. With more than 1800 member companies -- including many of the world's most recognized brands -- NAMA provides advocacy, education and research for its membership.
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