GREENVALE, NY -- Apple Industries Inc. said it's ramping up its nationwide locating service to stimulate photobooth deployment in bar, tavern and nightclub spots, and sales of its own Face Place brand. The company started its National Location Program more than 15 years ago to develop business in movie theaters and big retail chains. Regal Cinemas, Old Navy, Tower Records and Sam Goody were among the top accounts in Apple's location network.
Adapting the locating program for bars and clubs, and for the operators who serve them, is a logical move, according to Apple chief executive Allen Weisberg. "We are seeing a surprising new trend," he said. "A growing number of bars and taverns are deciding that photobooths are hot, and their customers feel the same way."
Weisberg said that many Face Place photobooths running the manufacturer's Smile 2.0 software are earning as much as $750 a week in prime tavern locations. "In a good bar spot, some of our photobooths consistently earn $200 or $300 on Saturday nights alone," he reported. "As a result, we have decided to turn our National Location Program in a new direction to help operators take advantage of this profitable trend."
Amusement and vending operators can enter the program at faceplacephoto.com. Apple also will be accepting applications in its exhibit at the Amusement Expo, which takes place this week at the Las Vegas (NV) Convention Center.
The National Location Program matches participating operators with bar, tavern and restaurant locations in their service areas that have expressed interest in having a Face Place photobooth. Locations are assigned on a first-come, first-served basis. The operator can then consult with his distributor and the location owner to decide which Face Place model is the best fit for a location's clientele. Finally, the operator purchases the machine from an authorized Apple distributor and installs it.
The operator will split his Face Place earnings as usual with typical standalone taverns, restaurants or nightclub locations (Apple does not share in commissions). For national and regional chain accounts, the manufacturer will serve as the master contractor and subcontract with local operators.
Apple is making its National Location Program a high priority. It has hired a seasoned marketing professional to head a team of Apple experts who are tasked with identifying interested bars, taverns and restaurants, and bringing them to operators as Face Place opportunities. James Guzikowski, the new hire, will also work closely with Apple's senior-level sales executives, Mel LaForce and Paul Jacobs.
"In many cases, the new bar and restaurant locations offered through our National Location Program will be virgin territory for coin-operated equipment," Weisberg observed. "We are finding that many location owners, who had not previously considered a pool table, videogame or jukebox, are willing, and sometimes eager, to have a photobooth."