QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 52, No. 12, December 2012, Posted On: 12/17/2012


Tweet-Powered Billboard ‘Vends’ Sample Men’s Shirts In India


Emily Jed
Emily@vendingtimes.net
TAGS: vending, vending machine, vending machine promotion, Allen Solly, tweet vending, Ogilvy India, #RainingSolly, billboard-vending machine

INDIA -- Men's clothing retailer Allen Solly launched its latest collection with a billboard that showcased 60 shirts and dispensed them as free samples in exchange for tweets.

The billboard-vender, created by ad agency Ogilvy India, encouraged passersby to send a tweet with the hashtag #RainingSolly and stand by for a chance to win free shirts.

Each tweet activated panels on the billboard that slowly pushed the shirts forward until they were released. The tweets were shown on a screen, so the person who sent the one that made the shirt fall from the billboard got to claim it.

See the billboard-vending machine in action here.


Topic: Vending Features

Articles:
  • Mars Ramps Up Production At Georgia Plants
  • PayRange Secures $12M To Fund Its Vending Machine Payments Technology
  • Systech Joins Consortium To Advance M2M Interoperability
  • Coca-Cola's Julie Seitz Offers Prediction Of Future Workplace Needs For Vending And Refreshment Services
  • Hershey Lowers Growth Forecast Amid Weaker Sales In China, Slashes 300 Jobs

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570