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Issue Date: Vol. 52, No. 12, December 2012, Posted On: 12/17/2012

Tweet-Powered Billboard ‘Vends’ Sample Men’s Shirts In India

Emily Jed
TAGS: vending, vending machine, vending machine promotion, Allen Solly, tweet vending, Ogilvy India, #RainingSolly, billboard-vending machine

INDIA -- Men's clothing retailer Allen Solly launched its latest collection with a billboard that showcased 60 shirts and dispensed them as free samples in exchange for tweets.

The billboard-vender, created by ad agency Ogilvy India, encouraged passersby to send a tweet with the hashtag #RainingSolly and stand by for a chance to win free shirts.

Each tweet activated panels on the billboard that slowly pushed the shirts forward until they were released. The tweets were shown on a screen, so the person who sent the one that made the shirt fall from the billboard got to claim it.

See the billboard-vending machine in action here.

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