QUICK LINKS: Vending Videos  | Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:      

Bookmark this site




Issue Date: Vol. 52, No. 8, August 2012, Posted On: 7/11/2012


Coke's Lemondade Venders Drop Price As Temperatures Rise In Spanish Promotion


by Staff Reporter
vending, vending machine, vending trend, product pricing, Coca-Cola, Minute Maid Limón & Nada lemonade drink, temperature controlled pricing, Spain, Momentum, automatic retailing

coke vending machine, price control vending machine MADRID, Spain -- A new summer promotion for Coca-Cola's Minute Maid Limón & Nada lemonade drink in Spain slashes vended drink prices when temperatures rise.

The Spanish office of Momentum, the marketing agency behind the campaign, has reportedly installed 18 of the novel vending machines in water parks and other public locations throughout Spain.

The machines (styled to suggest lemons) monitor the outdoor temperature and display the current price on a screen describing the promotion. When the temperature is below 77°F., a drink costs €2. When it climbs to between 77.8°F. and 84.2°F., the price is lowered to €1.4. Patrons score the biggest discount, which drops the price to €1, when the temperature spikes above 86°F.


Topic: Vending Features

Articles:
  • PepsiCo To Phase Out HFC In Vending Machines, Coolers And Fountains By 2020
  • Startup Targets Travelers With Mobile Accessories In Vending Machines
  • Boyer Candy's Rebate Program Offers Discounts To Vending Operators
  • AprivaPay Plus Delivers Analytics And ADA Accessibility Features
  • Coca-Cola Publishes Product Catalog For USDA-Compliant School Vending

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570