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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 6/25/2013

Players' Chewing Controls Stride Gum Mobile Game

Emily Jed
TAGS: Mondelez International, Gumulon, gum chewing app, Stride gum, vending

Stride Gumulon EAST HANOVER, NJ -- Mondelez International has released a mobile game for its Stride gum brand that is controlled by the player's chewing.

"Gumulon" players use the front-facing camera on their mobile devices to enable their mouths to completely control the intergalactic action in the game. When they chew, the main character, Ace -- a maverick mining professional on planet Gumulon -- jumps in a fast-paced climb to freedom.

In addition to the chewing action, "game unlocks" can be activated by scanning the barcode on packs of Stride gum while running the app. The barcodes on each of the nine Stride flavors unlocks a different bonus to give Ace an extra boost.

Gumulon will also feature unique social media components. As Ace falls into the jaws of a monster, the front-facing camera captures a still of the player's face, creating an image of their top score and chewing face that can then be shared across their social media channels.

Gumulon is available for free on the AppStore and at gumulon.com. It is compatible with most iPhone and iPad devices.

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