SAN FRANCISCO -- The new ZoomShop V1 is a self-service dispenser designed for installation in retail stores. ZoomSystems introduced its latest automated retailing innovation last week in Chicago at FMI Connect, the Food Management Institute's annual trade show.
The ZoomShop V1 is "the world's first in-aisle point-of-sale defensive merchandising solution," according to ZoomSystems, because it is engineered to eliminate shrinkage while maximizing the customer experience. The defensive merchandising system incorporates ZoomSystems' user interface into a standard gondola module.
The unit's large touchscreen makes it easy for patrons to compare products side by side and for retailers to provide information that encourages trading up to premium products. The interface, similar to an online shopping site, also provides opportunities for cross selling and thus can lead to increased basket size.
The new automated retail machines are making a debut at a national grocery chain in southern California, and the manufacturer reports that a national drug chain will follow. According to ZoomSystems, retail results include double-digit increases in sales and the elimination of consumer and organized retail crime (ORC) shrink. The first machines are being used to sell razor cartridges, one of the highest shrink items. They also can be used for other high-shrink products like OTC medication, antacids, printer ink, videogames and similarly easy-to-pocket merchandise.
"We have used our many years of experience in automated retail to create the first defensive merchandising solution that increases sales by improving on-shelf availability, while protecting the product from theft," said ZoomSystems president and chief executive Jack Lawrence.
ZoomSystems has partnered with recognized brands to place more than 1,000 automated shops since 2002. Its applications of vending technology to retail channels is well known at airports and department stores; once a product is purchased, the system's robotic arm delivers it into the pickup box and charges the consumer's credit card. Among its top retail and brand partners are Macy's, Nespresso, Amazon, Apple, Benefit Cosmetics, Best Buy, Media-Saturn, Proactiv and Tracfone.