QUICK LINKS: Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:  Follow VendingTimes on Twitter 

Bookmark this site



 
Issue Date: Vol. 50, No. 10, October 2010, Posted On: 10/11/2010


DPS Completes Coca-Cola Licensing Deal


Emily Jed
Emily@vendingtimes.net
Dr Pepper Snapple Group Inc., Coca-Cola Co., Coca-Cola Enterprises, b beverage industry, beverage vending, vending machine business

PLANO, TX -- Dr Pepper Snapple Group Inc. has completed the licensing of certain brands to Coca-Cola Co. following its acquisition of Coca-Cola Enterprises' North American bottling business. As part of the transaction, DPS received a one-time cash payment of $715 million. [see story]

Under the new licensing agreements, Coca-Cola will distribute Dr Pepper in the U.S. and Canada Dry in the Northeast, where the brands were formerly distributed by CCE. In addition, Coca-Cola will offer Dr Pepper and Diet Dr Pepper as the only non-Coke brands dispensed through its high-tech Freestyle touchscreen fountain dispenser. It will also offer Dr Pepper drinks in local fountain accounts formerly serviced by CCE.

The new agreements have an initial term of 20 years, with 20-year renewal periods, and require Coca-Cola to meet certain performance conditions.

Coca-Cola will continue to distribute Canada Dry, C'Plus and Schweppes in Canada. Additionally, in certain U.S. territories where it has a manufacturing and distribution footprint, DPS will begin selling Squirt, Canada Dry, Schweppes and Cactus Cooler, which were formerly sold by CCE.

"These agreements solidify Coke's support of the Dr Pepper trademark and the continued growth of both the brand and our flavor portfolio," said DPS president and chief executive Larry Young. "Moreover, it increases the brand's presence on fountain, providing additional opportunities for millions of consumers to sample the brand each and every day."


Topic: Vending Features

Articles:
  • Crane Merchandising Systems Introduces Fit Pick-Branded Merchant Media Machine
  • New York's Servomation Deploys VendScreen Devices, Improving Customer Experiences At Machines
  • Cantaloupe Systems and Isis Team Up for 'Buy-Three-Get-One-Free' On Cashless-Enabled Vending Machines
  • Crane Merchandising Systems Announces Availability of MEI Integrated Bill Validators on Media Machines
  • Crane Payment Innovations and Crane Merchandising Systems Announce Vision For Vending Management

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570