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Issue Date: Vol. 52, No. 5, May 2012, Posted On: 5/4/2012

Namco Bandai Merges Western Game Divisions

by Staff Reporter
Namco Bandai, Namco Western teams, Mark Tsuji, video game, arcade video game, Tekken videogame, Carlson Choi

TOKYO -- Namco Bandai said it will combine its U.S. and European divisions and has named Mark Tsuji chief executive of the newly formed unit. Tsuji was previously president of Bandai America and oversaw the company's popular Tekken videogame franchise.

Namco Bandai games vice-president Carlson Choi told mcvuk.com, a UK-based news site, that the consolidation is not only about cost cutting, but also involves strategy. The integrated structure is intended to help Namco Bandai create game concepts in the U.S. and Europe that can migrate to Asia.

Until now, the vast majority of videogames developed and published by Japanese companies have originated in their corporate home offices. Namco has a 24% market share of home games in Japan and is hoping that the consolidated U.S.-European team will replicate that success in the West.

Namco previously underwent a dramatic restructuring just over one year ago, slashing 630 jobs -- 10% of the company's workforce -- in the wake of a $343 million loss during the final 10 months of calendar year 2010. | SEE STORY

Namco's longtime rival and sometimes ally Sega Sammy recently effected a similar consolidation of its U.S. and European operations. | SEE STORY

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