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Issue Date: Vol. 52, No. 8, August 2012, Posted On: 8/10/2012


Waterlogic Taps Aramark's Barry Bleahen As North American Marketing VP


Emily Jed
Emily@vendingtimes.net
TAGS: Barry Bleahen, Waterlogic USA, point-of-use drinking water , Innowave USA LLC, CoolerSmart USA LLC, water purification technology, vending, office coffee service

OMAHA, NE -- Barry Bleahen has joined Waterlogic USA as vice-president of marketing for North America. He is responsible for strengthening the point-of-use drinking water system manufacturer's brand in the region.

Bleahen joins Waterlogic from Aramark, where he was associate vice-president of marketing. Prior to joining Aramark in 2004, he served in several marketing posts at c-store operator Wawa Inc.

Waterlogic USA, based in Omaha, NE, consists of several business units, including Innowave USA LLC, which serves the commercial POU market through distributor partnerships and CoolerSmart USA LLC (New Castle, DE), which addresses workplace drinking water needs throughout the U.S. Waterlogic USA Inc. is responsible for commercializing the company's Waterlogic Firewall ultraviolet water purification technology.

Its parent company, Waterlogic Plc, based in Dublin, Ireland, is a global manufacturer and distributor of point-of-use drinking water purification and dispensing systems.

Last month, the company appointed Sergio Leymarie to lead its U.S. operations as president, and chief executive and Dave Luckner to help bolster U.S. growth by leading the company's CoolerSmart team as executive vice-president. | SEE STORY


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