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Issue Date: Vol. 53, No. 2, February 2013, Posted On: 1/20/2013


NBC's 'Parenthood' Casts School Vending In Positive Light


Emily Jed
Emily@vendingtimes.net
TAGS: vending, vending machine, healthy vending, NBC's Parenthood, school vending machine, Asperger's Syndrome, Roni Moore, National Automatic Merchandising Association

NBC, Parenthood, Vending Machine CHICAGO -- NBC's "Parenthood" comedy-drama series opened its fourth season this week with young Max, a main character, upset that his school's parent-teacher association removed vending machines from the campus.

In the story, Max's mother, worried about her son who suffers from Asperger's Syndrome, wonders if there's anything she can do to get the vending machines back in the school. When she learns that Max's fellow students are now purchasing food and drinks from a c-store, she approaches the PTA about putting the machines back, but with "healthier" options. Likewise, the school would receive a vending machine sales commission, an important funding source for athletics and other programs. At the end of the program, the vending machines are returned.

"We applaud the creators and writers of Parenthood and NBC-TV for featuring a real-life view of vending," said Roni Moore, National Automatic Merchandising Association vice-president of marketing and communications. "As an industry, we are committed to offering the right snack and beverage choices in our vending machines, especially those placed in schools. Our members understand the important role we have working with students, and take that role very seriously."


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