QUICK LINKS: Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 52, No. 12, December 2012, Posted On: 12/6/2012


Coca-Cola Buys Stake In Milk Drink Company


Emily Jed
Emily@vendingtimes.net
TAGS: Coca-Cola, Milk Drink, Select Milk, Fair Oaks Farms Brands LLC, PepsiCo, family-owned dairies, vending, Theo Muller Group, Wimm-Bill-Dann, Almarai

ATLANTA -- The Coca-Cola Co. is taking a bold step into the North American dairy market by partnering with dairy cooperative Select Milk Producers to purchase equity stakes in Fair Oaks Farms Brands LLC, which manufactures the Core Power brand of high-protein milk shakes. Financial terms of the deal were not disclosed.

The Atlanta-based beverage giant began distributing Core Power, which is marketed as a post-workout recovery drink, in select markets earlier this year.

Select Milk Producers is a cooperative of 87 family-owned dairies based in Texas and New Mexico, as well as in the Midwest. It produces more than 6 billion pounds of milk annually.

Coke Rival PepsiCo began selling yogurt in the United States last July though a joint venture with Germany's Theo Muller Group. PepsiCo also owns Wimm-Bill-Dann, Russia's largest dairy company, and has a joint venture with Saudi Arabia's Almarai. | SEE STORY


Topic: Vending Features

Articles:
  • Nascar Hall Of Famer Dale Jarrett Headlines August's SEVA Convention
  • Vermont's Green Mountain College Bans Bottled Water
  • Nail Polish Vending Machines Pop Up At Airports And Malls
  • Stealthy Nike Vending Hits Streets Of New York
  • Coca-Cola's 2Q Earnings, Revenue Fall Amid Weak Diet Coke Sales

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570