TAGS: GMCR Canada Holding Inc., Green Mountain Coffee Roasters Inc.,, Laura Secord K-Cups, Keurig brewing system, OCS supplies, hot chocolate trends
MONTREAL -- GMCR Canada Holding Inc., a subsidiary of Green Mountain Coffee Roasters Inc., has partnered with Laura Secord, Canada's largest chocolatier, to put its signature hot chocolate in K-Cup packs for the Keurig brewing system.
The five-year agreement includes the launch of an initial variety of hot chocolate in fall 2014, with an "intense and creamy" formulation. Additional varieties of Laura Secord hot chocolate would expand the line in fall 2015.
The new hot chocolate K-Cups will be available online at Keurig.ca, and at participating grocery, retail, and away-from-home channels throughout Canada. They will also be available through the 108 Laura Secord stores and on the Laura Secord website.