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Issue Date: Vol. 52, No. 9, September 2012, Posted On: 9/5/2012

Diet Coke Gets Fall Makeover

Emily Jed
TAGS: vending, vending machine, Coca-Cola Co., Diet Coke, Diet Coke can redesign, beverage marketing, soft drink icon, Stay Extraordinary ad campaign

Diet Coke

ATLANTA -- The Coca-Cola Co. is reintroducing a bold, cropped Diet Coke logo for its aluminum can, along with a new ad campaign for the iconic soft drink.

The sleek and modern packaging design features a section of the Diet Coke emblem, cropped to feature the "d" and the "k," set against the brand's signature silver backdrop.

The can graphics debuted last fall as a seasonal look and were brought back following positive consumer feedback. The new look began appearing in on store shelves and in vending machines on Sept. 1.

The new look will also make a splash in the latest evolution of Diet Coke's iconic "Stay Extraordinary" digital, print and out-of-home ad campaign.

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